[Papercut Press Publishing]1999-02-01 - The Great Advertiser

2 Corinthians 11:14 For even Satan disguises himself as an angel of light.

I hear that some people watch the Super Bowl just for the commercials... Interesting...when does one get the snacks, or make the killer hoagie? On the subject of commercials, you may not know it, but in London an ad revolution may have begun on Wednesday, (1-27-99). The first commercial, not directed at humans, was aired. The target of the commercial? Cats. The 40 second ad features pictures of mice, birds, fish, a ball of string, and is set against a soundtrack of meows, tweets and mice-ish squeaks.

We are bombarded by advertisements for every imaginable thing every day. It is amazing how creative marketing folks can be. But there is one king of advertising that tries to get us to buy his product that we need to be weary of. The king of advertising is the devil and his approach is somewhat simple. He will offer anything and everything that might entice us to buy his lies.

When Satan advertises; he makes lust a useful tool to keep us from actually committing adultery, adultery becomes a "sin of our time" that has no consequence, pride is a healthy self-esteem, sloth is being entertained, and white lies are to protect people. Satan is the great and effective false advertiser. The devil markets sin in neon and its consequences as either irrelevant or unlikely.

"The wages of sin is death..." Romans 6:23 Have we forgotten this? Have we become so apathetic and unaware of the advertising of the devil? Ask yourself, have you fallen trap to the wily and subtle advertiser? Satan knows how to push our buttons, because he, like us, is a fallen creature. He knows what it is to have a sin nature and he knows how to put temptations in our path that will trip us along our walk through life.

Satan has, in Scripture, the power to tempt (1 Chronicals 21:1), Afflict (Job 2:7), Accuse (Zechariah 3:1), Sift (Luke 22:31), Deceive (2 Corinthians 11:3), and Disguise (2 Corinthians 11:14, 15). He is a subtle advertiser and he deceives by blinding eyes to the truth, 2 Corinthians 4:4.

The great news of the gospel, however, is that Christ has triumphed over satan and we no longer need to buy his false advertising. Christ says, "I was watching satan fall from heaven like lightning." (Luke 10:18) And Christ has promised that He now has all authority in heaven and on earth, Matthew 28:18, and we can take comfort and courage in that. There is victory in Christ and that victory is for all who will come to Him in faith. May we all gain a deeper understanding and fuller appreciation of this truth.

"The whole of Satan's kingdom is subject to the authority of Christ." John Calvin

Soli Deo Gloria,